We started off with a quarter of an acre farm at Badlapur in Thane district, which acted as our test plot. There we really understood the challenges of organic farming and solutions to overcome them. We identified issues that a farmer needs to overcome in India to be profitable.
With the learning from our test plot, we decided to scale and become a farm-to-table operation that would own all three aspects of the business: farming, logistics and marketing. We bought a 10 acre farm in Raigad and partnered with an expert natural farmer in Dhule. Situated in different climatic zones, our farms in Raigad and Dhule enable us to provide a variety of produce throughout the year.
Having our own farms give us the control to plan long term production, keep tabs on day-to-day execution, ensure all the inputs are natural, regulate water usage, ensure fair labour practices, maintain holistic farming practices and most importantly, take steps like tree planting, well recharge, etc. geared towards longer term environment sustainability.